Batta-Walker Sales was founded to provide fishing and marine manufacturers with experienced, relationship-driven representation throughout Florida. Partners Mike Batta and Clint Walker bring decades of combined experience spanning field sales, retail, wholesale, buying, product management, and business development within the fishing industry.

That experience gives Batta-Walker Sales a perspective that extends beyond simply selling products. We understand the relationships between manufacturers, distributors, dealers, and ultimately the anglers who use the products. Our focus is on building those relationships, strengthening market presence, and creating long-term growth for the manufacturers we represent.

Both avid anglers, we also bring firsthand knowledge of the products and the markets we serve. Fishing and Marine isn't simply the industry we work in—it's an industry we've been part of for most of our careers.

Mike Batta

Partner | West Coast and Panhandle

Mike Batta brings more than 40 years of experience in sales, management, and manufacturer representation in the outdoor and fishing industries to Batta-Walker Sales.

Mike began his career in 1984 with Precise International, serving as a New England Sales Representative before advancing to Central Regional Sales Manager. In 1990, he joined Abu Garcia as National Sales Manager, followed by a role as Sales Manager with Henry’s Tackle (Big Rock Sports).

In 1996, Mike joined Pure Fishing, where he spent more than a decade as a New England Sales Representative and Eastern Regional Sales Manager. Since 2009, he has been a partner with Alliance Sports Group, representing manufacturers throughout New England, New York City, and Long Island. More recently, Mike expanded his responsibilities to include Florida’s West Coast, giving him established relationships and firsthand knowledge of the Florida market in addition to his extensive experience throughout the Northeast.

Over more than four decades in the industry, Mike has worked at virtually every level of the sales organization—from territory sales and manufacturer representation to regional and national sales management and ownership of an independent rep group. Along the way, he has built longstanding relationships with manufacturers, distributors, dealers, and industry professionals.

Mike is also an avid lifelong angler whose passion for fishing extends well beyond his professional career. His time on the water gives him a firsthand understanding of the products he represents, the dealers who sell them, and ultimately the anglers who use them.

As a founding partner of Batta-Walker Sales, Mike combines decades of industry experience, established relationships, product knowledge, and a genuine passion for fishing to help manufacturers strengthen their presence, support their dealers, and achieve sustainable long-term growth.

Clint Walker

Partner | East Coast and Keys

Clint Walker brings more than 30 years of fishing industry experience to Batta-Walker Sales, with a career spanning wholesale distribution, manufacturer representation, retail business ownership, buying, merchandising, and fishing category development.

Clint began his industry career with DM Wholesale, working directly with fishing tackle dealers and retailers throughout Florida. In 2002, he moved into manufacturer representation with RDO Marketing, representing Eagle Claw, Seaguar, Yo-Zuri, and Ranger Nets. These early roles gave him firsthand experience with both the distribution and sales sides of the industry and an understanding of what dealers need from the manufacturers and representatives who serve them.

In 2004, Clint founded The Fishing Center in Fort Pierce, Florida, which he owned and operated for 19 years. As an independent tackle retailer, he managed purchasing, inventory, merchandising, product selection, sales, customer service, and vendor relationships. That experience gave Clint a dealer’s perspective on product performance, manufacturer support, and what it takes for a brand to earn and maintain valuable space in a retail environment. He successfully sold the business in 2023.

Most recently, Clint worked in fishing business development with Defender Industries, helping develop and expand the company’s fishing category. He worked directly with major fishing brands including Shimano, Daiwa, Pure Fishing, Rapala, Quantum, Nomad, Tsunami, and Dexter while assisting with buying, product selection, inventory planning, vendor development, merchandising, and category expansion. During his time with Defender, the fishing assortment grew from a limited product presence to more than 10,000 SKUs.

An avid lifelong angler, Clint’s connection to the fishing industry extends well beyond his professional career. His time on the water provides firsthand product knowledge and an angler’s perspective on the equipment, techniques, and products that ultimately drive consumer demand.

As a founding partner of Batta-Walker Sales, Clint brings a unique perspective developed from working across nearly every side of the fishing business—as a wholesaler, manufacturer’s representative, independent tackle dealer and business owner, buyer, and category-development professional. He combines that experience with strong industry relationships and a practical understanding of how fishing products move from manufacturer to distributor, dealer, and ultimately the angler.